The Victoria Park Hotel website is essentially created for the reader to learn more about the hotel and to sell rooms within the hotel to readers. The calming blue background complements the white writing as well as the style of writing quite well. The site has three main sections a self explaining “contact us” section where the phone numbers, email address and postal address are all given. A “rooms and rates” section which once again explains itself quite well and a third section named “Site Map” which amusingly enough just gives links to the other two sections which are also clearly visible on the homepage. The main purpose of the site is to advertise the hotel which it is about, the target audience of which is people looking for rooms to rent for short periods of time near Manchester city center. The site itself is very basic and thus easy for practically anyone to navigate.
One of the sites main strengths is the detail to which the rooms and rates are presented. The site itself displays clearly prices as well as sizes of rooms and the number of people that could stay there, this is then further complemented by the first all the promotions and offers clearly highlighted on the same page. This is advantageous to readers because it makes it easier for them to be found and it clearly highlights the amount being saved because these are displayed on the same page. Another good strength is that the times of meals are clearly displayed for readers this is helpful because it allows the readers to be well aware of the finer details. I believe that it’s for this same reason that the brief rules and regulations with regards to bookings are all on the same page.
One of my major criticisms of the site is how basic it is. Despite stating the Hotel is “Preserving a piece of British heritage” at no point does it in depth state why. Nor does the site give a description of what specifically is special about the hotel as opposed to the dozens of others in the vicinity. Not only this but despite the in depth description of the type of rooms the website at no point actually shows pictures of the rooms. So any potential tenant is completely unaware of what they will find until they get to the hotel.
The first task I attempted to do on the website was to find the check in and checkout requirements as well as the prices for the rooms. Due to the basic nature of the site this was quite easy to do. I managed to find the prices very easily however there seemed to be no specifics regarding the check in and check out. Due to this I decided my next task would be to contact the hotel staff via email in order to have my questions answered. Emailing staff was easy and quick although they required more information than I thought necessary. All in all I feel that the website for “Victoria Park Hotel” is quite lacking. Although the few things I attempted to do where easy enough I felt that the website didn’t provide prospective tenants with enough information to make an adequate decision. The sheer simplicity of the website itself also left a lot to be desired and was somewhat irksome at times.
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